Ahead
Two years leading growth and marketing for a Berlin emotional-intelligence app — a role, not a client engagement.
The situation
This was not agency work. The DMS founder held the growth and marketing lead role inside Ahead for two years, accountable for the number rather than for the report.
The app had to grow in a category dominated by far better funded meditation and wellbeing products.
Paid budget was minimal, so acquisition had to come from product, content and organic distribution.
What we did
Growth
Owned the acquisition model end to end: channel selection, messaging, retention loops and the reporting that decided what got funded next.
Content
Built an organic content system that carried the majority of downloads instead of buying them.
Brand
Sharpened positioning toward emotional wellbeing outcomes, which is what earned the app editorial and award attention.
Results
- Apple
- Social Impact Award 2024
- 120K+
- Downloads, minimal ad spend
- 4.7★
- From 12,100+ ratings
- 85.3K
- Instagram followers
Evidence
- Screenshot placeholder — Apple Social Impact Award listing
- Screenshot placeholder — App Store rating and reviews
Image placeholders sized 16:10 — replace with real screenshots.
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