AMASSO Law
An Indonesian intellectual property law firm with 50+ years of practice, rebuilt as software.
amasso.app →The situation
Decades of IP practice with almost none of it findable or usable online.
Prospective B2B clients were evaluating firms by website, and the site said nothing about capability.
Existing clients had no self-service way to check where their matter stood.
What we did
Brand
Repositioned the firm for B2B decision-makers rather than general enquiries, with language that matches how companies describe IP problems.
Website
Full digital rebuild at amasso.app — structured, indexable and built so 50+ years of practice becomes searchable.
Product
Shipped five custom tools: a case tracker, an AI intake tool, a fee calculator, an automated news feed and gated resources.
Search
Practice areas and resources organised around real IP search language, so the firm appears where companies are already looking.
Results
- 5
- Custom tools shipped
- 50+
- Years made searchable
- B2B
- Repositioning
- amasso.app
- Live platform
Evidence
- Screenshot placeholder — amasso.app homepage
- Screenshot placeholder — case tracker and fee calculator
Image placeholders sized 16:10 — replace with real screenshots.
Want this for your brand?
A free search audit of your business, done by hand, back within two working days.